Friday, April 4, 2008

Largest Football Shirt

In celebration of the Italian launch of ProEvolution Soccer 2008 the Italian sportswear manufacturer, Errea, created a huge football shirt for Konami and Digital Bros, which was unveiled at the Arena Civica in Milan, Italy, on 18 December 2007. Following precise measurement by Marco Frigatti of Guinness World Records, the football shirt was officially recognised as being the largest in the world: 68.5 m (224 ft 8 in) wide, excluding the sleeves, and 71 m (233 ft) high. The football shirt weighed 700 kg (1,543 lb), was made with 6 km (3.7 miles) of fabric, and required 170 km (105.6 miles) of thread, to create a total area of 4,863 m² (52,344 ft²). The new shirt smashed the previous record holder from Mexico, with a shirt measuring 51.32 m x 51.46 m (168 ft 4 in x 168 ft 10 in), achieved on 10 May 2006.

The record was created to celebrate the launch of one of the most loved games in Italy and was linked to a UNICEF initiative to help build schools, provide education materials and train teachers in six African countries. In addition, a number of regular-sized football shirts, autographed by celebrities, were then auctioned to raise funds for the UNICEF project.

This hugely successful event was organised by Brand2Live, itself proud to have created a link between virtual and real sport, and with this brand new Guinness World Record.

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